The Principles of Marketing courseware contains an in-depth discussion of the tools, principles, and practices to market products such as the 4Ps, customer relations, market analysis, and marketing presentation. The book also tackles the traditional and contemporary approaches to marketing and the development of an integrated marketing plan. These would allow students to be able to determine ways that would help a business grow and to pursue a career in marketing. 

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Principles of Marketing

  • Product Code: SHS-PM
  • Availability: In Stock
  • ₱1,500

  • Ex Tax: ₱1,500